Overview
Lead designer and creative strategist for the development of a brand new disease awareness week for a rare disease that limits a person's ability to digest sucrose (table sugar) causing moderate to severe stomach and digestion problems.
Contributions to this project include:
- Logo Design
- Website development using Wordpress CRM - mobile friendly
- Social media ad campaign
- Implementation of tracking pixels
- Infographic design
- Social media branding
Goals
The immediate goal of this site was to drive traffic and qualified patient leads with social media while generating awareness for the rare disease, as well as lay a basic framework for ongoing website optimizations and development for future years.
Project Requirements
- Rare Disease Awareness Landing Page
- Social media integration with social media share buttons that generate pre-suggested social media posts to increase engagement.
- Dedicated resources page for getting involved with this rare disease
- Social Media Ad Campaign
- Multi-site conversion tracking
Timeline
This project had an extremely short deadline. From start to launch, there was only a 4 month window, and that includes the time needed for strategy!
Project conception: December 2018
Planning: January-February 2018
Development: February-March 2018
Beta Launch & Testing: March 2018
Launch: April 1, 2018
First Campaign: April 2-8, 2018
Logo Design
Website Development
Social Media Branding
Social Media Ads
Infographics
Quick Facts about Sucrose Intolerance Campaign
How Much is Too Much Campaign
